Why a Domain Name Is Important for Your Business

Thursday, Aug 19, 2021

Why a Domain Name Is Important for Your Business


On a basic level, domain names are important because the Internet’s addressing scheme is not very effective without them. Each computer on the internet has an Internet protocol (IP) address: a unique string of four numbers separated by periods, such as Since remembering the IP addresses of all of your favorite websites would be nearly impossible, a group of computer scientists created the domain name system to assign a unique name to each numeric IP address.

But domain names are much more than just a technical shortcut. A short, memorable domain name for your business can make the difference between creating a successful web presence and getting lost in cyberspace.

A domain name adds credibility to your business

Having your own domain name makes your company look professional. If you publish your site through an ISP or a free web-hosting site, you’ll end up with a URL such as www.yourisp.com/-yourbusiness. This generic address does not inspire confidence in a customer like a www.yourcompany.com domain name does.

As there are some less than reputable sites on the web, you want to do what you can to prove that your small business is one that customers can trust and that deserves their money. If you’re not willing to pay the money to register an appropriate domain name, why would consumers think you’d put any effort into creating valuable products or services?

A domain name adds mobility to your web presence

Owning your own domain name lets you take that name with you if you transfer web hosts or switch to your own in-house server. If you don’t own your domain name, you’ll have to take a new URL, which will destroy the branding and search engine ranking that you built up with your first address.

The right domain name can attract walk-in business

If you decide to register a domain name that matches the concept of your business (instead of your exact business name), you might draw web surfers in search of that topic. For instance, a hardware store that registered Hammers.com might get visitors looking for hammers on the internet. Also, although search engine results are hard to predict, Hammers.com could show up more frequently in search results when someone searches for information about hammers.

A domain name builds your brand

More than anything else, a domain name can increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends.

The bottom line is that a good domain name can go a long way toward generating traffic to your website and building your reputation. That, in turn, will result in more customers and better sales.

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